Building Connections, Driving Growth: Storytelling Strategies for Tech Innovations

Storytelling is an important success factor for building a brand and attracting customers, business partners, employees and investors. Especially for young technology companies, it is crucial to earn the trust of the target group through clear and concise communication - even with limited resources, the right measures ultimately lead to growth and success. But which measures serve as growth drivers for a successful global expansion, how does AI affect the future of communication work and what are its opportunities and challenges? Tilo Bonow, investor, tech PR expert and entrepreneur, presents strategies on how to bring about change, protect a brand and reach customers.