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Keynote

Artificial Intelligence, Future of the Web

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AI in Marketing: Meeting the Moment with Action + Change

27.6.24, 09:50

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10:15

Theater Stage

A new era in marketing is upon us. Consumers want a new relationship with brands that respects their data and gives them relevant and personalized experiences. Business leaders want more from Marketing – demonstrable value as a powerful and reliable growth driver just as third-party cookies are going away. AI will help brands in this moment by reimagining how marketing delivers measurement, media, and creative.

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