AI in Product Development: From Tool to Teammate

Artificial Intelligence is transforming product development not just in isolated steps, but across the entire lifecycle – from requirements engineering and design to change management, manufacturing, and service. This talk explores why the real leverage does not lie in standalone chatbots, but in AI systems that connect product data, processes, and expert knowledge, thereby actively preparing and informing decisions. It also shows how the role of engineers is shifting away from executing individual tasks toward orchestrating, validating, and guiding intelligent systems.